Final Project – Portion of an Integrated Marketing/Media Communications Plan
MMC5006 · UF Social Media

Final Project – Portion of an Integrated Marketing/Media Communications Plan

Barbara ELeave a comment

*Note: This post is for educational purposes only. Murphy & Berglund, PLLC Company Analysis Murphy & Berglund is a law firm in Altamonte Springs, Florida established by Jodi E. Murphy, Esq. and Michelle A. Berglund, Esq. As stated in their about page, “The firm handles matters related to basic and trust-based estate planning, family law, such… Continue reading Final Project – Portion of an Integrated Marketing/Media Communications Plan

Week 12 – Analytics: Facebook Insights & Social Channel Integration to Build a Customer Base
MMC5006 · UF Social Media

Week 12 – Analytics: Facebook Insights & Social Channel Integration to Build a Customer Base

Barbara ELeave a comment

*This post is for educational purposes only* Side note: Week 12. I made it through my first semester of grad school! This is my last assigned blog post before my final project for my MMC5006 Introduction to Multimedia Communication course. I’ll be incorporating what I learned this week about analytics along with all the other information… Continue reading Week 12 – Analytics: Facebook Insights & Social Channel Integration to Build a Customer Base

Week 11- Reputation Management: Two Hypothetical Online Review Responses
MMC5006 · UF Social Media

Week 11- Reputation Management: Two Hypothetical Online Review Responses

Barbara ELeave a comment

This week, we learned about online reputation management. For this post, I will be taking on the hospitality industry and crafting up some hypothetical responses to both positive and negative reviews. Please note: This is a sample post for educational purposes only. I am not affiliated with the companies listed below. Hyatt Regency Orlando   If… Continue reading Week 11- Reputation Management: Two Hypothetical Online Review Responses

Week 10 – Events: How WPPI Used Social Media to Promote the WPPI Expo 2016
MMC5006 · UF Social Media

Week 10 – Events: How WPPI Used Social Media to Promote the WPPI Expo 2016

Barbara ELeave a comment

Please note: This post is for educational purposes only. For this week’s post, we followed the social media channels of an event happening in Las Vegas to see how companies promote big events before, during and after the show. WPPI – Wedding & Portrait Photographers International Wedding & Portrait Photography Expo 2016 March 7-9, 2016… Continue reading Week 10 – Events: How WPPI Used Social Media to Promote the WPPI Expo 2016

Week 9: A Hypothetical Social Media Plan for Disney World’s Epcot
MMC5006 · UF Social Media

Week 9: A Hypothetical Social Media Plan for Disney World’s Epcot

Barbara ELeave a comment

Please note: This post is completely hypothetical and for educational purposes only. For this week’s assignment, I am playing the role of a social media planner for Walt Disney World’s Epcot in Florida for the month of April 2016. You will see Epcot’s social media posts for Facebook, Twitter and/or Instagram below! Epcot Social Media… Continue reading Week 9: A Hypothetical Social Media Plan for Disney World’s Epcot

Week 8 – SoundCloud: An Important Social Channel for Indie Artists
MMC5006 · UF Social Media

Week 8 – SoundCloud: An Important Social Channel for Indie Artists

Barbara ELeave a comment

For this week’s post, we were given the task of choosing an industry-specific social channel and analyze it. Have you ever wondered how many industry-specific social media channels there are out there? There are channels based around cooking, technology, accounting, real estate, and the list continues… Since I am in the music industry, I chose a… Continue reading Week 8 – SoundCloud: An Important Social Channel for Indie Artists

Mid-Term Project: An Analysis of Constant Contact
MMC5006 · UF Social Media

Mid-Term Project: An Analysis of Constant Contact

Barbara ELeave a comment

Our mid-term project is to comprehensively review an assigned multimedia channel. Today, I will be analyzing Constant Contact. Type of Channel Constant Contact is a marketing (primarily email marketing) service geared toward small businesses. This service offers its users tools to create marketing campaigns such as email campaigns, event promotions, surveys, and coupons. Features They… Continue reading Mid-Term Project: An Analysis of Constant Contact

Week 7: How These Three Brands’ Social Media Channels Stack Up as Part of an IMC Approach
MMC5006 · UF Social Media

Week 7: How These Three Brands’ Social Media Channels Stack Up as Part of an IMC Approach

Barbara E1 Comment

This week’s post is about three brands (Toms, Starbucks, and H&M) whose social media channels I have chosen to analyze and evaluate based on the following questions: Do they take an IMC approach? Are they consistent in messaging and imagery? Is content up to date? How do they drive users to the other social channels?… Continue reading Week 7: How These Three Brands’ Social Media Channels Stack Up as Part of an IMC Approach

Barbara E: Future Music Marketing Maestro
MMC5006 · UF Social Media

Barbara E: Future Music Marketing Maestro

Barbara E2 Comments

So what exactly is a music marketing maestro? It’s my dream job! It’s all about integrating my digital communication skills with the social media marketing side of the music industry. Whether it is at a major record label, a music publishing company, or at a music & entertainment marketing agency, being in social media marketing is… Continue reading Barbara E: Future Music Marketing Maestro

Week 5: Blogs – What Makes These Three Blogs Successful
MMC5006 · UF Social Media

Week 5: Blogs – What Makes These Three Blogs Successful

Barbara E1 Comment

In this week’s lecture, we learned about different types of blogs and what makes them successful. There are 5 main types of blogs: News Professional / Semi-Professional Recreational Aggregator / link sharing Group HelloGiggles – “A positive Community for Women” This is a combination of a professional blog and a group blog. HelloGiggles describes their blog as “A positive online community… Continue reading Week 5: Blogs – What Makes These Three Blogs Successful