I post weekly blog entries based on assignments in my Introduction to Multimedia Communication course at the University of Florida.
Course Description
This course introduces students to the themes, issues and how-tos of an integrated approach to new multimedia communications to make sure the brand message reaches its intended audience. Taking a real-world viewpoint, students will examine the various channels available to communication professionals and how to effectively use the channels.
Topics include:
- Social media/multimedia writing and management
- How to utilize several mediums for integrated communication campaigns
- How marketing, branding and public relations play roles in multimedia communications
- Careers in multimedia communications
- The role of communications professionals
- The impact of new media technologies
Barbara's UF Blog 