Final Project – Portion of an Integrated Marketing/Media Communications Plan

March 31, 2016March 31, 2016 Barbara ELeave a comment

*Note: This post is for educational purposes only. Murphy & Berglund, PLLC Company Analysis Murphy & Berglund is a law firm in Altamonte Springs, Florida established by Jodi E. Murphy, Esq. and Michelle A. Berglund, Esq. As stated in their about page, “The firm handles matters related to basic and trust-based estate planning, family law, such… Continue reading Final Project – Portion of an Integrated Marketing/Media Communications Plan

Week 12 – Analytics: Facebook Insights & Social Channel Integration to Build a Customer Base

March 26, 2016March 29, 2016 Barbara ELeave a comment

*This post is for educational purposes only* Side note: Week 12. I made it through my first semester of grad school! This is my last assigned blog post before my final project for my MMC5006 Introduction to Multimedia Communication course. I’ll be incorporating what I learned this week about analytics along with all the other information… Continue reading Week 12 – Analytics: Facebook Insights & Social Channel Integration to Build a Customer Base

MMC5006 · UF Social Media

Week 9: A Hypothetical Social Media Plan for Disney World’s Epcot

March 7, 2016March 24, 2016 Barbara ELeave a comment

Please note: This post is completely hypothetical and for educational purposes only. For this week’s assignment, I am playing the role of a social media planner for Walt Disney World’s Epcot in Florida for the month of April 2016. You will see Epcot’s social media posts for Facebook, Twitter and/or Instagram below! Epcot Social Media… Continue reading Week 9: A Hypothetical Social Media Plan for Disney World’s Epcot

MMC5006 · UF Social Media

Week 8 – SoundCloud: An Important Social Channel for Indie Artists

February 28, 2016March 24, 2016 Barbara ELeave a comment

For this week’s post, we were given the task of choosing an industry-specific social channel and analyze it. Have you ever wondered how many industry-specific social media channels there are out there? There are channels based around cooking, technology, accounting, real estate, and the list continues… Since I am in the music industry, I chose a… Continue reading Week 8 – SoundCloud: An Important Social Channel for Indie Artists

MMC5006 · UF Social Media

Mid-Term Project: An Analysis of Constant Contact

February 25, 2016March 24, 2016 Barbara ELeave a comment

Our mid-term project is to comprehensively review an assigned multimedia channel. Today, I will be analyzing Constant Contact. Type of Channel Constant Contact is a marketing (primarily email marketing) service geared toward small businesses. This service offers its users tools to create marketing campaigns such as email campaigns, event promotions, surveys, and coupons. Features They… Continue reading Mid-Term Project: An Analysis of Constant Contact

MMC5006 · UF Social Media

Week 7: How These Three Brands’ Social Media Channels Stack Up as Part of an IMC Approach

February 20, 2016March 24, 2016 Barbara E1 Comment

This week’s post is about three brands (Toms, Starbucks, and H&M) whose social media channels I have chosen to analyze and evaluate based on the following questions: Do they take an IMC approach? Are they consistent in messaging and imagery? Is content up to date? How do they drive users to the other social channels?… Continue reading Week 7: How These Three Brands’ Social Media Channels Stack Up as Part of an IMC Approach

MMC5006 · UF Social Media

Barbara E: Future Music Marketing Maestro

February 14, 2016March 24, 2016 Barbara E2 Comments

So what exactly is a music marketing maestro? It’s my dream job! It’s all about integrating my digital communication skills with the social media marketing side of the music industry. Whether it is at a major record label, a music publishing company, or at a music & entertainment marketing agency, being in social media marketing is… Continue reading Barbara E: Future Music Marketing Maestro

MMC5006 · UF Social Media

Week 5: Blogs – What Makes These Three Blogs Successful

February 7, 2016March 24, 2016 Barbara E1 Comment

In this week’s lecture, we learned about different types of blogs and what makes them successful. There are 5 main types of blogs: News Professional / Semi-Professional Recreational Aggregator / link sharing Group HelloGiggles – “A positive Community for Women” This is a combination of a professional blog and a group blog. HelloGiggles describes their blog as “A positive online community… Continue reading Week 5: Blogs – What Makes These Three Blogs Successful

MMC5006 · UF Social Media

Week 4: How Kate Spade New York Uses Push & Pull Marketing Techniques

January 31, 2016March 24, 2016 Barbara E2 Comments

In last week’s post, I talked about how Kate Spade New York reaches their target audience through multimedia communication. This week, I will be focusing on Kate Spade’s website and how the company uses push and pull marketing techniques, both on their website and off-site. What is “Push” and “Pull” Marketing? Both are forms of… Continue reading Week 4: How Kate Spade New York Uses Push & Pull Marketing Techniques

MMC5006 · UF Social Media

Week 3 – “Living Colorfully”: How Kate Spade Reaches Their Target Market Through Multimedia Communication

January 23, 2016March 24, 2016 Barbara E1 Comment

“Crisp color, graphic prints and playful sophistication are the hallmarks of Kate Spade New York. From handbags and clothing to jewelry, fashion accessories, fragrance, eyewear, shoes, swimwear, home decor, desk accessories, stationery, tabletop and gifts, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. We call it living colorfully.”… Continue reading Week 3 – “Living Colorfully”: How Kate Spade Reaches Their Target Market Through Multimedia Communication

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Life as a Social Media Grad Student

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